Marketing Automation & Loyalty Manager (m/f/d)
LAPP
We are a company with more than 5,000 employees, that stand up for cabel technology. With a consolidated annual turnover of 1.864 Mio. EUR in year 2021/22, 19 production sites and 41 sales companies worldwide, we are one of the leading providers.
You are looking for a global acting technology company and a family owned business in one?
Be a part of LAPP!
You are looking for a global acting technology company and a family owned business in one?
Be a part of LAPP!
Your tasks
- Conceptual design and implementation of a global marketing automation strategy in the B2B environment in cooperation with an international team
- Project management for the roll-outs of our marketing automation tools (SAP C/4 Marketing Cloud etc.) in close cooperation with internal IT development and external service providers
- Planning, execution and management of complex CRM and marketing projects on an international level with a focus on:
- Further development of customer loyalty with the help of e-mail marketing and incentive programs
- Target group definitions of relevant customer segments for automated campaigns
- Design, implementation and further development of lead management - Consideration of digital marketing trends and their strategic integration
Your profile
- Successfully completed studies in the field of business administration, marketing or communication and media sciences or comparable training
- Several years of professional experience in CRM with a focus on Campaign Management/ Lead Management/ Loyalty Management/ Marketing Automation (SAP C/4HANA Marketing Cloud)
- Good understanding and quick grasp of technical solutions, CRM processes and mapping of business requirements as well as enjoy process optimization
- Experience with regulatory and legal frameworks of digital marketing (GDPR etc.)
- High sense of responsibility, strong communication skills, customer orientation as well as cross-marketing mindset
- Hands-on mentality with a high degree of initiative and enjoy teamwork
- Very good knowledge of German and English, both written and spoken
Good reasons for LAPP
- Variety of tasks and responsibilities & plenty of scope for ideas
- Value-based family business
- Global player with flat hierarchies
- Flexible working hours models & home Office
- Work life balance due to the possibility to swap shifts
- Social benefits and discounts such as job train ticket & private parcel acceptance
- Personnel development, onboarding & individual support
- Annual international soccer- & volleyball tournament
- Public transport connection directly at station „Lapp Kabel“
- Sports- & health activities and healthy canteen
- Consulting in social and care services
Contact
Lapp Service GmbH · Oskar-Lapp-Street 2 · 70565 Stuttgart
We are happy to answer any questions you may have in advance
We are happy to answer any questions you may have in advance
- Leonie Seitz
- HR Business Partner
- +49711/7838-3021